April 2009

FSC is a Fraud

From a chat list: FSC is a fraud. Unreliable at best, false and fraudulent at worst. Don’t take my word for it–just ask some of the FSC-certified timber corporations–Tembec, Precious Woods, et al. Go to the Rainforest Foundation UK web site. There are a host of environmental non-profits fighting the FSC–even Rainforest Action Network, who

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Quote of the Day: Do good but have a strong strategy too

‘We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.” Jerry Greenfield of Ben & Jerry’s, on their “Peace Pop” product that flopped. This is an important point for those of

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