Green Building is not a product

A reporter just interviewed me on green building. I thought I’d share it here since the reporter has a pretty common viewpoint, one I believe is not correct.

What aspects home remodeling/room design are the most popular “green” solutions?
Most clients know they want to renovate green but usually don’t know exactly what the details of that look like. In many ways they come to Eco Brooklyn for education rather than your typical contractor/client relationship. Normally people are not as involved in the materials and process as a client doing a green renovation is.
The “green solution” is not a product but a method of building that uses less energy and is less toxic. This can apply to anything from flooring to landscaping. In terms of imaginary, if your typical non-green renovation had the metaphor of boots on a concrete sidewalk, then an ecological renovation is about walking barefoot at the beach.
This imagery highlights the importance of nature and walking lightly.

What are the top 3-5 products that Eco-Brooklyn suggests to homeowners? Ex. tankless water heaters, solar panels, etc.
We don’t have any. The focus for us is not product oriented. It isn’t even about consuming anything. For that reason we encourage the client to accept as much salvaged materials as possible. The greenest product is the product that doesn’t get made. Even greener is a “product” that is taken from the garbage, thus lightening the planet’s garbage load.
There are places we do buy new, and these are the areas that require maximum energy efficiency – windows, doors, appliances, water heaters etc. Again we don’t care what brand as long as it is the most efficient on the market at the time. That changes constantly.

Many eco-friendly options today are much pricier than its “normal” comparables. What do you say to a homeowner who is looking to justify the price?
That is only true if you live in complete isolation unconnected from anything else in the world. If you look at the big picture building green is much cheaper. The analogy I use is green building is paid for in cash. Normal construction is put on a credit card. Saying normal construction is cheaper than green is like saying things you buy on a credit card are free. Normal construction may be cheaper at the point of purchase, but who is really paying for your consumption? Is it that person dying of cancer? The child labor? The polluted river? The dying wildlife? Unless you have your head in the sand you don’t have to look very far to see how expensive building is. Green building looks a hell of a lot cheaper in comparison.

Similar Posts:

Posted in All Posts, Philosophy, Politics, Press, Salvaged, triple bottom line Tagged with: ,
One comment on “Green Building is not a product
  1. How do I apply for an internship, there is no more wholesome, holistic outfit that I would want to contribute to.
    Thanks for a response., should I forward a resume? To whom?
    Best ever, Linda Campbell,, 917.589.8029

Leave a Reply

Your email address will not be published. Required fields are marked *