Eco-Luxe Media Showcase

I just got invited to a greenwashing event called “NEW YORK CITY’S FIRST EVER PRESS ONLY SHOWCASE OF ECO-LUXURY PRODUCTS & SERVICES FROM THE PRODUCERS OF GO GREEN EXPO”:

You are invited to showcase your environmentally friendly LUXURY product or service at New York City’s premiere Eco-Luxury Press Event on September 22nd. Leverage Rubenstein Public Relations’ contacts to meet more than 300 media professionals, editors, journalists, photographers, tv & movie product placement managers, analysts & more.

Eco-luxe will promote your brand strategically in time for the holiday season. Product categories include Fashion, Automotive / Transportation, Home & Design, Health & Beauty, Travel & Adventure, Electronics, Children & Pets and Food & Beverage.

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Hmmmm…….As a New York green builder I’m trying very hard to pull green building out of the clutches of “high end luxury builders.” You may make money selling luxury products but you won’t make much of a dent in improving the environment. Why are you involved in the green movement? For the environment right?

This is one event I will not be attending. It is a classic example of greenwashing crap.

About the author: Gennaro Brooks-Church

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